The European Union’s ePrivacy Directive (often referred to as the ‘cookie law’) places requirements on website owners and operators to provide information about, and gain consent for their use of cookies.  This directive was first incorporated into UK law as the Privacy and Electronic Communications (EC Directive) Regulations 2003 (the Regulations).  These regulations were updated in 2011 to comply with the EU E-privacy directive.

Cookies are small text files that may hold small amounts of information about your preferences for using the website or derived from your previous use of a website.  They do not identify you personally except that they physically are stored on your computer or device.

This page explains the cookies that are used on this site and what they are used for.

Website Operation

Cookies are used to enable the operation of various features of the website to enable the website to deliver the information appropriate to you. They do not identify you personally and are not associated with any personally identifiable information.

The following cookies are for that purpose:
cookietest – checks if cookies are enabled to provide appropriate user experience.
akm_mobile – stores whether a user has chosen to view the mobile version of a site.
botdlang – used to track the language a user has selected to view popular blogs in.

Cookies are used to record whether you have voted in a poll, however they do not identify you personally just the IP address of your computer or device to prevent you from voting more than once.

Google Analytics Performance Tracking

This website uses cookies from Google to to track the usage and performance of the website.
__utma Cookie
A persistent cookie – remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit).

__utmb Cookie & __utmc Cookie
These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.

__utmz Cookie
Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.

This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.

__utmv Cookie
Google __utmv Cookie lasts “forever”. It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.

Use Of Personally Identifiable Information

If we provide you with an option to subscribe to a newsletter or any other service that we may provide for which you supply your email address and any other personally identifiable information we will not link this information to any cookie that provides information about your usage of the website.